Did you know?

Your company's website, Logo (if any), fonts, and colors, are a direct representation of your company image, in the eyes of the visitor. If your website looks dull, then your business looks dull. If your website looks unorganized, then your company will appear unorganized. This is why you should only trust your website design to experts.

It is not necessary to have a company logo, and sometimes, it is even better to go without. Take for example larger companies like Google, Paypal, Ebay, Amazon, etc; they chose not to be associated --or limited in their company's scope -- to a single image. A company identity can be created by having a unique name, and unique font style (the style of the letters that make your company name), and a valuable service. This benefits your company because it does not limit the scope of services that your company can later offer.

Your company's service or product does not need to be in your company's name. This has the same points as the company logo. Again, consider Google: they could have easily bought "search.com"; Paypal could have bought "money.com", and Amazon could have bought "books.com"; but then they all would have been limited in their scope. Amazon, for example now offers electronics, house wares, etc; would you have bought electronics from a book store? Google offers advertising, even on television now; would you have bought television ads from "search.com"?

In website usability, user experience, SEM and SEO, simplicity has supreme reign. Also, a website does not have to look complicated to be complex.

In SEO, sometimes it is better not to focus too hard on front page, first result. If your company offers more than one unique service than can be searched for using different words than another service that you offer, then you may not want to push your main page, or even some of your secondary or tertiary pages to the first search result. This approach can help to ensure that --while you are not first in line for a particular term-- you are near the top of the list for a few different terms, which in the end can give you more targeted results, higher traffic, and more conversions.

It is also important to note that people aren't using the phonebook any more; they're using google. So if your website is not within the first 1 to 3 pages, then it does not exist for prospective clients, and any and all money spent on the website is wasted. It is equally important to note that if a competitor's website comes up before your website, then typically your website will never be visited. This is why you should only consider going with a professional SEO company.

Trust your developer

One of the biggest mistakes a client can make is to compel their development firm to go against their best judgement, due to the client's own preferences. Remember that "too many cooks in the kitchen can ruin the soup".

Take for example website design. Expert designers study things like color psychology, layout semantics, and even some SEO. Expert designers know what is best for your particular situation, and how the user will receive your website, and will accommodate your own preferences into your design as much as possible; but remember to take heed when a designer tells you that they advise against something, or that they feel strongly about something.

Another example is SEO. A client may insist upon certain text on a web page to read a certain way; whereas the developer may inform the client that it would be beneficial to use an alternate wording. Experienced SEO consultants are fairly acute on how search engines read text, and try to word it in a way that is beneficial to the website's success, and readable by the user.

All of these points also hold true for your other developers. Remember, your developer will do as much as they can to please your tastes, but in the end, it is best to trust your developer. One of the biggest things to remember is that expert developers are proud of their work, and of your success. When a client's project succeeds due to a developer's workmanship, it adds to the developer's reputation. If a client's website fails to fulfil its purpose, again, it is a developer's reputation on the line. Expert developers take this very seriously, so if you inhibit them from doing their best work, they will be unhappy with you as a client, and likely unwilling to work for you again.